Ringling College of
Art + Design
Industry
Education
Location
Sarasota, Florida
Year
2020
Scope of Work
Identity & Branding
Print Design
Website Design
Ringling wanted to create a campaign that would show people the importance of creativity and how it impacts the world.
Every piece of the campaign was designed to connect with students, visitors and staff from the moment they landed in the airport to arrival on campus.
The "Reasons Creativity Matters" campaign showcased a different "Reason" in each consumer touchpoint. They brought their message to the arts community and potential students in national magazine ads, out of home media and digital content.
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The website was redesigned to utilize campaign elements throughout the site and brought the "Reasons" to life in the website copy and featured content.
