Epicurean Hotel

Industry

Hospitality

Location

Tampa, Florida

Atlanta, GA

Year

2015

Agency

SPARK

Role

Art Director

Scope of Work

Identity & Branding

Brand Guidelines

Print Design

Website Design

Digital Content

The Epicurean Hotel was specially crafted to give those who appreciate good food and wine, a place to explore all the flavors of life. We created a brand for the Epicurean from the ground up including a wine shop, spa, patisserie, culinary classroom, rooftop bar and signature restaurant.

We created a suite of branded touchpoints that celebrated our guests’ love of food and appreciation for the finest quality details. Each room featured a curated wine collection with custom wine tags and an in-room dining menu with branded wood engraved boards.

Custom bicycles encouraged people to explore the neighborhood markets, restaurants and unique culinary experiences. Even the turndown cards were designed so that guests received a new quote about food from famous chefs and authors each night of their stay.